Ep083: Getting Referrals

Today on the Listing Agent Lifestyle I'm calling in from Toronto, on our summer adventure, and this week we're going to be talking about referrals.

Referrals really are one of the highest yield, lowest cost things you can do to grow your real estate business, and in this episode we had a great discussion about all the different ways you can orchestrate them..

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Ep082: Leverage

Today on the Listing Agent Lifestyle podcast I'm in Toronto, making my way through our world tour here, I'm back from London and Amsterdam, and we're going to continue our series on 10 money getting ideas for your real estate business.

You're going to really love this episode because we're talking about a topic that can have a tremendous impact on your business. That topic... always looking for leverage.

There are a lot of things we have the opportunity to do as realtors, as business owners to free you from the day to day things that take up a lot of your time.

Today I'm going to share some really cool ways to think about leverage and get yourself some freedom, so you can think bigger, and execute bigger.

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Ep081: Thinking Bigger

Today on the Listing Agent Lifestyle podcast I'm calling in from Amsterdam, and we're going to listen to the second in our series of 10 Money Getting Ideas for your real estate business.

We're going to be talking about something that can have an immediate impact on your business. Something that doesn't take that much work... Thinking Bigger.

There's a lot of magic in those words, and you're going to enjoy this episode.

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Ep080: The Best Real Estate Marketing Ideas

Today on the Listing Agent Lifestyle podcast we're starting a series that will run through the summer called 10 Money Getting Ideas For Your Real Estate Business.

These sessions are from a live mastermind workshop I did, and as I shared, it was on the anniversary of my 25th year being in real estate, and I was obsessed with real estate marketing.

We talked about some of the most impactful ideas I've developed, discovered, and been part of over those 25 years, and you're going to really get a lot out of this series. Let's get started with session number one.

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Ep079: Ben Dau

Today on the Listing Agent Lifestyle podcast we're talking with Ben Dau from Waverly, Iowa. A metropolis of 3,500 homes just outside of Waterloo.

We had a great conversation about the uniqueness of working in a small market and what it means to dominate a market like that.

We went through all of the elements of a Getting Listings campaign. He's just started with his first Getting Listings mailings, he's got his first leads, so we talked about how to parlay that momentum and continue to grow using some big opportunities by thinking outside of just the transactional real estate box. Instead, thinking about all the homeowners in Waverly.

It's a really great conversation that went very fast. You're going to enjoy this episode.

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Ep078: Alex Loutchanski

Today on the Listing Agent Lifestyle podcast we're talking with Alex Loutchanski from Toronto, where, coincidentally, I happen to be this week.

We had a great conversation. Alex has focused on trying to establish a way to get listings and get repeat and referral business from his clients, and we spent the whole hour talking about those two things.

We talked about what he's working on at the moment, and the most important outcome of engineering the conversation when we're communicating with both people who are going to sell their house in the next 12, 24 36 months, and the people who already know you, like you, and trust you,

It's very important that we always start with the reason why we're doing anything in the first place.

For example, the reason we're communicating with people who live in a particular neighborhood or a specific type of home, is to establish yourself as the only choice when it's time for them to sell, so we're looking to identify the people who are most likely to sell in the next year or so.

With our top 150, the people who know you, like you, and trust you… the people you would recognize if you saw them at the grocery store… we're trying to continue to stay in contact with them. The number one reason people don't use the realtor that helped them get the house they just sold is because they've lost touch with them, so we're trying to stay in touch and be on their mind when they think of selling, or hear other people talking about buying, selling, moving, or investing.

The hour with Alex went by quick, and you're going to enjoy this conversation.

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Ep077: Michelle Garcia

Today we have a very special simulcast Episode of the Listing Agent Lifestyle, and More Cheese Less Whiskers Podcasts.

Now, if you've been listening to to the shows for any time, you know my two favorite things in life are marketing and real estate, and I love it when those paths cross.

Today is one of those days because we've got a special guest, Michelle Garcia, from Coeur d'Alene, Idaho, and Michelle is a realtor looking to build systems around cracking into the luxury market in Coeur d'Alene.

She's had some success. She listened to the I Love Marketing podcast and learn some strategies that she started applying in her business. She put together a relocation guide and started finding all these buyers who are looking for homes in Coeur d'Alene.

She realized the reason she's getting all these buyers was because that's who she was attracting with her guide, so start thinking about how to apply marketing to get what she really wants… listings… and maybe she could do the same thing.

So that's where we started our conversation, and I think you're really going to enjoy where this leads.

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Ep076: 50-Minute Focus Finder

Today on the Listing Agent Lifestyle podcast we're going to talk about one of the most important elements of the Listing Agent Lifestyle… The feeling of abundant time, and we want more than just the feeling of abundant time, we want the actuality of abundant time!

The number one way you're going to get the business elements of the Listing Agent Lifestyle; Getting Listings, Multiplying your Listings, Getting Referrals, Converting Leads, and Finding Buyers, implemented is by wrangling your time.

People often tell me, the thing that stands in their way is that they just don't have time. They're too busy.

We want to help you get control of your time and use it in a proactive way, and the way to start is to eliminate all the reactive activators that are stopping you from implementing the things you want to implement.

So we've got a really great strategy for you that I call it the 50 Minute Focus Finder, and what you're going to listen to right now, is a complete training, elegantly 50 minutes long, that’s going to give you a tool you can use for a lifetime to get anything you want to get done, done.

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Ep075: Jeff Jones

Today on the Listing Agent Lifestyle podcast we're talking with Jeff Jones from DeSoto county, Mississippi, just outside of Memphis.

I first had a conversation with Jeff on one of our GoGoAgent coaching calls, and I love the kind of market that he is in. He’s outside of a city, the whole county is about 180,000 people and four communities, and the main one is an area called South Haven. It’s almost 60,000 people and that's where Jeff lives.

We went through the Listing Agent Lifestyle elements and talked about Getting Listings, which he’s been doing now for a few months. He has all of the foundations laid, and he’s getting leads, with over a hundred people responding to both his postcards and Facebook ads.

So he has a really great foundation, and we talked about now, taking the geography, taking the area he has, and looking at it, dissecting it into the specific target audiences that we can set up what I call market maker triangles, a system for finding people who are looking for 55 plus communities or lakefront communities or golf course communities.

You're really going to enjoy the conversation as it unfolds.

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Ep074: The Self Milking Cow with Frank Kern

Today on the Listing Agent Lifestyle podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, ‘Your Next Million’. 

We talked about ‘the self milking cow’. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back is that they're trying to be ‘self milking’. 

They're trying to do it all; trying to make the milk, meaning come up with the ideas, the money and the strategies, and they're also trying to milk themselves, package it, take it to market, and do the billing and clean up around the shop and farm.

The sooner you realize making the milk is the most important thing you can do, and it's the thing that only you can do, the more success you’ll have. Everything else can be done by farmers, and I'm saying that not in a demeaning way to farmers, because there are people who love to be in support roles or love to do things without having to come up with the milk. 

I think when you're the person who can make the milk, one of the creative leaders of an entrepreneurial venture, whether it's a real estate agent, or any kind of business, the problem is we kind of take it for granted. We think that everyone can do it and it almost feels like we shouldn't be able to just do that as it seems too easy. It seems like it’s not work.

That's a limiting belief, and you’ll realize not everyone is you, and that some people, in fact most people, really just want to know exactly what to do and feel like they're making a contribution to a bigger picture. 

We had a great conversation and I'm going to let you listen in on that entire conversation this week, and then I’ll be back next week and we'll continue with our regularly scheduled programming.

In the meantime, enjoy this one. I think you're really going to get a lot out of it.

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