When opportunity, ability and enthusiasm meet, exciting things happen!

Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Rob Caruso from Vaughan, Ontario, just north of Toronto. I've known Rob for over 12 years now. He'll tell you the story about how we ended up connecting, but it's been great to watch his business grow over that time into the successful company he has today.

This was a great call, and I don't think we've had a Listing Agent Lifestyle podcast call with so much opportunity per minute as we did here!

Across the board, in his own business, with his after unit, with the 26 agents he has in his brokerage, on his team… Rob understand the program, he's seen the success, and we were able to create a lot of plans for him to execute this year.

The best news… Every one of the opportunities we discovered for Rob is something that's an opportunity for you too.

I'm excited for you to hear this episode. There is a lot here for you.

Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Joe Neilson, a brand new real estate agent from Las Vegas.

He's just getting started, and we had a great conversation about laying the foundation for a listing-centric business that will allow him to live this Listing Agent Lifestyle.

We talked about how he's established his Getting Listings strategy, having sent the first two mailings into the chosen area, so we talked about his next biggest opportunity; laying the foundation for his referral business by establishing himself with the top 100 - 150 people who already know him, like him and trust him.

This is really valuable conversation whether you're just getting started in real estate or if you've been a realtor for some time, but you're just getting started with this Listing Agent Lifestyle approach.

Today I want to share a conversation I had with Chris Knox, born and raised in northern California’s Silicon Valley. He’s worked there for many years in a market that’s very sophisticated. He has a really great business and today we talked through a couple of big opportunities he has.

Right now, 100% of his business comes from repeat and referral clients. We talked about the opportunities in his after-unit that could easily bump that up by 50% this year. I'm excited to see how that plays out for him.

We then talked about Getting Listings, and how to go into an area that doesn't have much to define it. We compared the difference to areas where it’s common to have named communities, and how easy it is to pick an area that’s very specific. We walked through how he could do that in an area that really doesn’t have such easily defined characteristics and I think we came up with a great solution.

Two great things to focus on that will help many of you dial in your best opportunities.

Today on the Listing Agent Lifestyle podcast, we're talking with Justina Courtney, from Burlington in Canada, just outside of Toronto, where she's been a real estate agent for almost a year and with us at GoGoAgent since January.

She's been mailing the Getting Listings program in a very specific area, and she's going all-in to get listings in a particular townhouse community.

We had a great conversation about the strategy behind that.

She's following a program we developed with Julie Matthews here in Winter Haven, mailing a multiple-week sequence at the peak listing time when people are listing their homes. Julie went from a 0% market share in a particular area to generating five of the next 24 listings that came on the market. A 20% market share.

We had a great conversation about this will play out and then talked about some strategies Justina can use to generate business now while waiting for the Getting Listing program to kick in.

She's making all the right moves, and has the disciplined execution to make it all happen.

Today on the Listing Agent Lifestyle podcast, we're talking with Cyndee Haydon from sunny Florida, and we have a really great conversation lined up.

We're talking about something that could immediately impact your business. Your Listing Multiplier Index. The number of transactions per listing that you end up creating with your marketing. Things like finding a buyer for that listing, finding other buyers who will end up buying other homes from you, getting other listings in that neighborhood, and getting a referral from the seller.

There are lots of opportunities to amplify what you do, and you're going to find it very inspirational when we do the math on what happened for Cyndee, going from a Listing Multiplier Index of 1.2, to now being up over 3.3. That's over three transactions per listing in an area where each commission is $15,000 or more. That's real money that makes a big, big difference.

All the things I mention here are up on the GoGoAgent blog at gogoagent.com. You'll want to come over and check it out because the resources we share, just in this episode, can make an amazing difference in your business.

I'm really looking forward to you listening to this episode.

What someone sees when they look at a home is only one part of the puzzle, and it's easy to overlook all the other elements that go into their decision. It's good to remember that your knowledge and understanding of a market can establish you as their 'go to' person, helping your clients make decisions that meet all their needs.

Today on the Listening Agent Lifestyle podcast, I want to share a conversation I had with William Madison from Portland, Oregon. William has one unique characteristic that's going to make his adventure in real estate a little bit different. He's completely blind.

We had a really great conversation about how, in an industry that's very visual, you can capture the essence of the marketing, the insight, and the relationship building, to work around being completely blind and still be a successful real estate agent.

We looked at how a listening-centric approach can help leverage his knowledge, and he started a Getting Listings program in a high-end neighborhood of Portland. He has a great attitude and wisdom around the psychology of how people interact. I think he's going to be a big success.

So enjoy this conversation. It's a great example of not letting challenges hold you back!

Today on the Listing Agent Lifestyle podcast, we're talking with Yassin Shaar, a real estate impresario who's taking over the rent-to-own world with a very focused market.

We spent a lot of our time talking about how he can position himself as a market maker.

We know there are people who want to buy homes but they can't afford a down payment for whatever reason right now. Then we have investors who would like to buy homes with a presale that people would like to ultimately own.

That triangulation as a market maker is where the opportunity lies.

Listen in, and you'll see how the idea unfolds, and keep in mind, this concept can apply to so many things where there's an opportunity for you to be a market maker.

Today on the Listing Agent Lifestyle Podcast we're talking with Marguerite Crespillo.

I've known Marguerite for over 22 years now! She's in Placer County, California, up near Sacramento, and she's a doer! She gets stuff done.

She's been running the getting listings program in her area, focused on country properties and estates. She's been getting some great results right out of the gate, so we talked about some of the opportunities to really multiply what she has going on and be a Market Maker within the country property market.

I think you're going to enjoy this episode, and let's see what would be a great opportunity for you to be a Market Maker in your market.

When you have an established business there are so many opportunities, sometimes you need to work through each in order to pick the one you want to focus on next.

Today I want to share a conversation I had with Gus Nystrom, a realtor from Raleigh, North Carolina, who's been with us at GoGoAgent.com for some time now.

He's working on some really cool things and we had a great, well-rounded conversation talking about all elements of multiplying his listings including using the Getting Listings program in his before unit and the World's Most Interesting Postcard in his after unit.

There really are so many opportunities to build this listing centric approach to your business and we cover a lot in this conversation.

Today, I want to share a conversation I had with Kurt Nielsen, a Mortgage Broker from Clackamas, Oregon, who's been in business for several years and works with his wife, a real estate agent.

I've known them for many years. I love how enthusiastic Kurt is and how I have no doubt that he's an implementer because I've seen it happen where he's taken our Bank-owned Weekly and Tax Credit Guide programs and just run with them to build a very successful operation.

Real Estate is one of my favorite things to talk about because it's the perfect way to illustrate the Listing Agent Lifestyle principles and demonstrate how the 8-Profit Activators, your Before, During, and After units all work together.

This is what happened in our conversation when we applied real estate examples to all the 8-Profit Activator steps, from identifying a target audience, all the way to converting those people into clients, and I have no doubt that he'll be able to execute and apply the things we talk about today.