Ep086: Be a Market Maker

Today on the Listing Agent Lifestyle podcast we're going to talk about something that you can put into action right now... literally today, and preferably every week for the rest of your career.

This is the one thing that can have the lowest cost, highest yield return in your business, and we call it being a market maker.

There are many opportunities available to you here, but if I could instill one habit in you, it would be to get into the Market Maker Monday habit where every week on Monday, you take a moment and think to yourself, who am I working with right now? Who am I going to show homes to this week? Who am I going to see about selling their home this week?, and then think to yourself, who do I know, who are my clients, or who are the people in my sphere that live immediately near those places I'm already going to?

You're able to, with this simple email strategy we're going to talk about, be able to turn that thought into a referral getting opportunity.

You're really going to enjoy this episode.

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Ep085: Set Up Listing Oil Wells

Today the Listing Agent Lifestyle podcast, I'm calling in from Toronto, coming to the end of our summer adventure, and heading back to Florida on Sunday.

I'm excited about this week's episode because it's a topic that's perfect timing for right now.

As we come toward the end of the summer and into the fall, if you can get your ducks in a row for what we're going to talk about here, building your listing and creating oil wells to get listings that continue to pump out new listings for you, then you've got a great lead in to the New Year with a lot of potential listings as soon as they are ready to start putting their homes on the market.

So I think you're going to enjoy this episode.

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Ep084: Generate More Buyer Leads Than You Can Handle

Today on the Listing Agent Lifestyle podcast we're continuing our Money Making Ideas series and we're going to be talking about an exciting topic; generating more buyer leads than you can handle.

It's an interesting topic because from that abundance, from generating more buyer leads than you can handle, you'll see there are a lot of opportunities that come with it.

Let's get started.

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Ep083: Getting Referrals

Today on the Listing Agent Lifestyle I'm calling in from Toronto, on our summer adventure, and this week we're going to be talking about referrals.

Referrals really are one of the highest yield, lowest cost things you can do to grow your real estate business, and in this episode we had a great discussion about all the different ways you can orchestrate them..

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Ep082: Leverage

Today on the Listing Agent Lifestyle podcast I'm in Toronto, making my way through our world tour here, I'm back from London and Amsterdam, and we're going to continue our series on 10 money getting ideas for your real estate business.

You're going to really love this episode because we're talking about a topic that can have a tremendous impact on your business. That topic... always looking for leverage.

There are a lot of things we have the opportunity to do as realtors, as business owners to free you from the day to day things that take up a lot of your time.

Today I'm going to share some really cool ways to think about leverage and get yourself some freedom, so you can think bigger, and execute bigger.

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Ep081: Thinking Bigger

Today on the Listing Agent Lifestyle podcast I'm calling in from Amsterdam, and we're going to listen to the second in our series of 10 Money Getting Ideas for your real estate business.

We're going to be talking about something that can have an immediate impact on your business. Something that doesn't take that much work... Thinking Bigger.

There's a lot of magic in those words, and you're going to enjoy this episode.

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Ep080: The Best Real Estate Marketing Ideas

Today on the Listing Agent Lifestyle podcast we're starting a series that will run through the summer called 10 Money Getting Ideas For Your Real Estate Business.

These sessions are from a live mastermind workshop I did, and as I shared, it was on the anniversary of my 25th year being in real estate, and I was obsessed with real estate marketing.

We talked about some of the most impactful ideas I've developed, discovered, and been part of over those 25 years, and you're going to really get a lot out of this series. Let's get started with session number one.

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Ep079: Ben Dau

Today on the Listing Agent Lifestyle podcast we're talking with Ben Dau from Waverly, Iowa. A metropolis of 3,500 homes just outside of Waterloo.

We had a great conversation about the uniqueness of working in a small market and what it means to dominate a market like that.

We went through all of the elements of a Getting Listings campaign. He's just started with his first Getting Listings mailings, he's got his first leads, so we talked about how to parlay that momentum and continue to grow using some big opportunities by thinking outside of just the transactional real estate box. Instead, thinking about all the homeowners in Waverly.

It's a really great conversation that went very fast. You're going to enjoy this episode.

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Ep078: Alex Loutchanski

Today on the Listing Agent Lifestyle podcast we're talking with Alex Loutchanski from Toronto, where, coincidentally, I happen to be this week.

We had a great conversation. Alex has focused on trying to establish a way to get listings and get repeat and referral business from his clients, and we spent the whole hour talking about those two things.

We talked about what he's working on at the moment, and the most important outcome of engineering the conversation when we're communicating with both people who are going to sell their house in the next 12, 24 36 months, and the people who already know you, like you, and trust you,

It's very important that we always start with the reason why we're doing anything in the first place.

For example, the reason we're communicating with people who live in a particular neighborhood or a specific type of home, is to establish yourself as the only choice when it's time for them to sell, so we're looking to identify the people who are most likely to sell in the next year or so.

With our top 150, the people who know you, like you, and trust you… the people you would recognize if you saw them at the grocery store… we're trying to continue to stay in contact with them. The number one reason people don't use the realtor that helped them get the house they just sold is because they've lost touch with them, so we're trying to stay in touch and be on their mind when they think of selling, or hear other people talking about buying, selling, moving, or investing.

The hour with Alex went by quick, and you're going to enjoy this conversation.

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Ep077: Michelle Garcia

Today we have a very special simulcast Episode of the Listing Agent Lifestyle, and More Cheese Less Whiskers Podcasts.

Now, if you've been listening to to the shows for any time, you know my two favorite things in life are marketing and real estate, and I love it when those paths cross.

Today is one of those days because we've got a special guest, Michelle Garcia, from Coeur d'Alene, Idaho, and Michelle is a realtor looking to build systems around cracking into the luxury market in Coeur d'Alene.

She's had some success. She listened to the I Love Marketing podcast and learn some strategies that she started applying in her business. She put together a relocation guide and started finding all these buyers who are looking for homes in Coeur d'Alene.

She realized the reason she's getting all these buyers was because that's who she was attracting with her guide, so start thinking about how to apply marketing to get what she really wants… listings… and maybe she could do the same thing.

So that's where we started our conversation, and I think you're really going to enjoy where this leads.

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