On the Listing Agent Lifestyle podcast today we're talking with Tibor Bogdan from British Columbia, Canada. Tibor and I have known each other for almost 10 years now and I love his enthusiasm, his energy, and his approach to business.
He's a very successful agent. The market in British Columbia has been very buoyant over the last 10 years, and everything has been falling into place. It's almost too easy. All he had to do was list the property and right away you'd have offers with prices going up. But now, the market has slowed down and he's got time to look around and say, 'Oh, what do I need to do to now to get things rolling again?'
We had a great conversation and focused on a couple of things. First, his current listings, and what he could do to multiply those listings using our Instant Open House approach (really focusing on all the listing multipliers). Second, we talked about his after unit and orchestrating referrals, specifically using a Market Maker Monday strategy.
I think you're going to enjoy this episode. There are lots of actionable steps.
Links:
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Transcript: Listing Agent Lifestyle Ep043
Dean: Tibor Bogdan.
Tibor: Hello, sir.
Dean: How are you?
Tibor: Good, how are you doing, Dean?
Dean: I'm so good. Tibor Bogdan asked for him by name, except no substitutes. The one and only.
Tibor: You're too kind.
Dean: It's so good to talk to you. Haven't talked to you in a long since. You are calling in from British Columbia, Canada.
Tibor: Right, right.
Dean: Love it. So have you been listening to the listing agent lifestyle podcast?
Tibor: No. No, I did not. Whenever you have the podcast, it's either, it's usually on Thursday, right?
Dean: No, the podcast is this. You can listen to at your leisure. You download and listen to it whenever you want. By the way, those Thursday calls, we record those too, so you can listen to them anywhere, so that's good.
Tibor: Yeah.
Dean: Tell me what's been going on with Tibor?
Tibor: The market is changing. We had a good stretch. We had about since 2015, it was just absolutely crazy. We had extremely hot sellers’ market. The prices had doubled in three years. Multiple offers, hundred thousand over asking price and craziness like that. Now in July, the end of July, it started to cool down which we knew it will. It wasn't gradual.
Dean: Same thing happened in Toronto maybe even a couple of months earlier. It just slowed down, and that'll happen from time to time. But I love to hear how well the market is, because Canada's been really on this unprecedented upswing for a long time. Really the great news is it was able to avoid all the big downturn here in the states in 2008 and '09, and '10. Well, cool, so tell me what's going on? What are you working on?
Tibor: Definitely, well, you got my attention with listings. I have eight listings now, and it's getting harder and harder to attract the buyers. The markets are down. Everybody is trying to, they want to buy when everybody is buying, and sell when everybody is selling. But we want them to change that.
Dean: The Warren Buffett. The courageous when everybody is fearful. That's really the best time, yeah. So tell me about these listings that you have right now. Have you heard me talk Tibor about your listing multiplier index?
Tibor: Yes.
Dean: Okay, and so what is the number of transactions that you get, have you ever calculated what your listing multiplier index is?
Tibor: No, never did. There are some changes happening here that are affecting us big time. Example, we cannot double end anymore.
Dean: Okay, in British Columbia?
Tibor: In British Columbia, we cannot double end anymore, so if I have a buyer coming to my listing and said I want to buy this house, I cannot sell it to him. The only way I could sell it is if they agreed to be unrepresented.
Dean: That's not being able to do it. That's something you can elect to be a transactional broker. I thought you were saying that maybe they've eliminated the transactional broker option. So there's ways, so it's not that you can't. You could if everybody is fully aware of what's going on. Yeah, I wouldn't look at that as a reason to not try and find the buyer for your listings especially because of all of the other values that could come from it.
In terms of, odds are that it might not be that one that they're going to be ultimately attracted to, but something else that you have a buyer that you have a chance to work with them. So yeah, I wouldn't at all get scared by that but I would look at how do you philosophically. How do you handle that or what do you choose to do, and when that occasionally comes up whether you can have them represented by somebody else, or whether you choose to let everybody know about the transactional brokerage option.
So there's something. That's certainly a way of looking at approaching it. But the option, the opportunity of really finding buyers that buys another property is a really valuable thing. So if you look at it. If you were to look back, if we just anecdotally look back and say to yourself where do you think you would stand in terms of getting additional transactions on the listings that you end up taking. Do you have a pretty good track record for that when you take a listing that it sells?
Tibor: Yes. I think I sell about 70% of the listings that I take, yeah.
Dean: Okay, and then what happens with the 30%? The ones that don't sell. What happens to them? Do they take it off the market? Do they switch to somebody else?
Tibor: Yeah. All of the above. Either they list with somebody else or they take it off the market, they change their minds. Yeah.
Dean: Okay.
Tibor: Those things happen.
Dean: And then of the, when you do have the listings, how often or can you recall times where you have found a buyer who bought another house or that you've got another listing in the neighborhood or that you got a referral from the seller? Do those things happen or do you orchestrate those in any way?
Tibor: Yeah. I think we have a pretty good record of getting. In average, I think I get one additional deal from each listing. Just from converting the calls into a buyer or a seller from that listing.
Dean: Right. So that works out. So you probably would be in, if you take that is true on 70% of the things and you get an additional one, that you're probably in that 1.5 range or so overall. And that's about where people are when we first start looking at that thing, like the official way to calculate your listing multiplier index to the last 10, and to look at how many of those additional transactions you ended up getting.
So you'd have a possible score out of 50 points, because you get five opportunities times 10 listings, and then we divide that number by 10 to get your index so if you had 10 listings, seven of them sell, and you got an additional transaction from those seven that would put you at 14 out of 50 so we would divide that by 10 and put you out 1.4.
Now the clubhouse leaders, as we like to call it. Like the people who are focused on this, Tony Kalsey, Ron Reed. The people who've been really paying attention to orchestrating things with their listings are up in the 3.5 range. Yeah, so you start to think about that as an opportunity and it's pretty amazing.
I'm just going to say tell me about what happens when you get a new listing. Do you have, are you using the instant open house setting up Infobox flyer, and landing page for the listings?
Tibor: I was quite engaged with the Facebook, so Infoboxes, I have them around but we don't use them anymore. You know what, honestly we got lazy the last three years.
Dean: Yes, exactly.
Tibor: I got a listing and within 24 hours you have a buyer on it, so we got lazy doing stuff like that and so maybe there is a time to reuse those good tools that we had in our toolbox before.
Dean: That's right. That's the thing. I can't tell you how many times people say that, like the most common thing I hear from people in good markets is they're saying well I don't have to do Infobox flyers or I don't have to do just listed, and it's never about having to do it. It's about getting to do it because you've got that listing.
Tibor: Yeah. What we do when I get a listing. What I do is, we instantly put it on a Facebook and we boost it. We boost the listing so that we get some traction out of it. With those new rules, obviously I cannot sell it, but we still get some phone calls on it, and if the clients are interested in that particular listing, I have somebody on my team that she can attend to it.
Dean: Perfect.
Tibor: But in regards to marketing, that's pretty much design and Facebook and MLS, that's all I did for the last three years.
Dean: Right. So do you want to talk about some of the things that we could do that I would recommend for you getting that focus up?
Tibor: Yes, please, please.
Dean: Okay, so the first thing, so you've seen within GoGoAgent we have the instant open house landing page that is specifically for generating leads from a listing. And what I've really discovered about this going through this path here is that the real goal of the Infobox flyer for instance or the single property landing page, that's what we've branded that instant open house.
That the only purpose of that, the only thing that I'm looking to do is to find somebody who wants to get more information about that property, and is willing to leave their name, and their email address to get it. So when you see it, it's very very simple. We use a big full screen picture from the front of the house so that people can see that that's, they're in the right place.
They were at 22 Greystone. They picked up this Infobox flyer, and the purpose of the Infobox flyer is not to sell that house. It's not to convince them to buy the house. It's not to display the pictures or everything about the house with all the information, the Infobox flyer that we use is very simple. That we have one big picture of the property.
The price we put, the address and then for pictures and details about this property go to 22Greystone.com or text your email address to this phone number. Those are the only two things that we encourage people to do, and so consequently what happens is that they will do that. They'll go to 22Greystone.com, and when they get there, what they see is there's the big full screen picture of the house. I'm in the right place, and they see the instant open house logo.
And they see instant access inside pictures and details about this property, just leave your name and your email address and come on in. That's really what it is. No different than what would happen if they were at an open house. It's almost like coming in and signing the guest registry. That's for so the sellers know who was there kind of thing.
And so when people come there, they'll voluntary leave their name and their email address. We get a really good response for people doing that, and then as soon as they leave their name and information, we send them, they can download right there a property PDF that we put together with pictures of all of the different rooms and everything. We don't put any, we're not trying to sell them on the house. But we've got the pictures for them to get more all the basic information.
The whole point now is that we've turned an invisible prospect into a visible prospect. We've got somebody who was interested in finding out more about this house. They went to the website. They left their name and their email address. Now we know that we have a potential buyer who was interested enough in that house and is a serious enough buyer that they voluntary went to the website.
They voluntary typed in their name and their email address, so we have a pretty serious boots on the ground kind of real buyer. Somebody who's out driving around neighborhoods. Different than somebody just searching online and this comes across their news feed or whatever. Yeah, there's more of an active thing on that.
And then what we do is as soon as they do that, we give them all the information on the property. But now we just start communicating with them as a buyer prospect. As somebody who's, we know they're looking for a house. We know roughly the price range that they're looking because of the property that introduced us to them, and we send an email a couple of days later that would say.
I've got some people coming to look at the house this weekend. Would you like to join us? Just a short personal expecting a reply mail, email that is just saying I'm going to be showing the house this weekend, would you like to join us, and that way if they respond and say yeah, I would like to see it, or they say when are you doing it? You can tell everybody the same time.
So you could say they're going to be over there at 2 o'clock on Saturday, and so if you have all of the people who come and are interested in coming. If they all come at 2 o'clock. That's a great opportunity for you to know that at least if you're going to have an open house or an open showing kind of thing that there's going to be people there.
So if you send out that, if you send out the email to everybody that came and left their name and email and nobody wants to come and see it this weekend, then you don't have to go over there and just sit in the open house hoping that somebody pops in. You only go when people want to go and see it. That's a really great strategy, and I think coupling that with your other methods of getting people to that instant open house.
If you're doing Facebook post or ads to be able to send people to that landing page where they can leave their name and email to get the information. Right, and we've been having really good success doing the same thing on Craigslist here. Maybe it might work in Kijiji or some other, if you've got another online one in BC that might be a good online thing. All of that stuff just to get people to come to the instant open house.
Tibor: I'm on GoGoAgent. Where is that page?
Dean: Okay, so on your dashboard. As soon as you're logged in. On your dashboard, there's a link that says landing pages.
Tibor: Yeah. I got it, yeah.
Dean: There you go, and on landing pages then, there's a whole list of the landing pages that we have available and one of them should be instant open house. So you can see the template for it. Okay, I can have Diane call you and walk you through where to find it, but that's where you would set it all up and that way the great thing is that once you set it all up and we can even do the whole thing for you.
Is that you get now that landing page setup and we set it up so that as soon as people come in from that source, we tag them that they came from 22 Greystone, and we setup an auto-responder so that it's automatically programmed that 24 hours or 48 hours after they come in that we send them the message asking if they'd like to go and look at the house this weekend.
And so all that happening, you don't have to remember to do anything. Once the instant open house is setup then it's just a matter of doing, just driving people to the website and it all happens then but now you've got this list of all the potential buyers for that property, that's a valuable thing. So anytime anything happens with that one, but then we just adopt to them as buyers and start regularly sending them your MarketWatch newsletter. So in three weeks, you start just sending your buyer emails.
Tibor: The key is to have that instant open house setup and then we would promote it as either on the sign, on the property.
Dean: That's exactly right.
Tibor: And then also through the Facebook advertisement, we would promote that. The key is to send people to the instant open house page.
Dean: That's exactly right because that's going to do its job then of getting people to leave their name and their email address and you're building now this list of buyer prospects. So you then again becomes how many ways can I get this, get the word out about 22Greystone.com. How can I do that with, I can do it with Infobox flyers, I can do it with Facebook ads, I can do it with just listed cards, I can do it with Infobox flyer with a sign writer.
I can have the sellers, I can give them a jpeg, a picture of the Infobox flyer to have on their cellphone so that if they hear anybody talking about it. They're listening or they're letting in the people. They can text them the picture of the Infobox flyer that they can give to their friends. You start thinking about how can we spread the word about this.
Tibor: Yeah. Yeah.
Dean: One of the cool things we've been doing, Tibor, with Facebook is micro-targeting down to the specific neighborhood so if that house is in Cypress Wood or in a named community or in a specific area, we can show specific Facebook ads just to the people who live in that neighborhood. So we could do like a digital just listed card or a digital just listed video.
We've been experimenting. I don't know if you saw on the blog the one that we did with Diane in front of Ruby Lake and we've done it for six or seven different communities now, but she did a video. Reporting live from the entrance to Ruby Lake, and the entrance to Cypress Wood, and the entrance to Lake Aspen. So if you're watching your new speed, and all of a sudden here comes something that's very recognizable to you with a red banner in the video that looks like breaking news kind of thing. That's going to get attention.
Tibor: Yeah.
Dean: There's so many cools things that you can do that way.
Tibor: I think I'm going to have to go to your podcast and listen to all of them.
Dean: Well. Yeah. From within your GoGoAgent, from your dashboard there. Right at the top, you'll see the member blog. You just click on that and there's video tutorials on walk you through this whole, how these Infoboxes and everything work to listing multipliers.
Tibor: Yeah.
Dean: Yeah. A whole goldmine of stuff for you, Tibor.
Tibor: I know. I'm taking notes here as we speak.
Dean: It's so funny how you've been with us for years, and you're just head down while the market is good. You're out there doing deals and making money, and now you've got a little bit of time.
Tibor: We always go through those cycles. Yeah. I recognize the needs that I'm going to have to change my behavior to be successful regardless what market is doing.
Dean: That's exactly right. But you've been for years. How many buyer prospects do you have in your MarketWatch list right now?
Tibor: We have, I'm going to say a little over 4000.
Dean: Yeah, that's a great asset for you. Are you still sending a weekly email to them, are you sending a weekly MarketWatch?
Tibor: Absolutely. You know what, since 2009. I believe it was 2009 or 2010 we started. I think we missed twice.
Dean: That's great.
Tibor: That was because the GetResponse had crashed or something.
Dean: Right.
Tibor: So it wasn't because we didn't try, it's because the technology isn't there. So it's one of my best marketing tools, really the MarketWatch.
Dean: Yes. Yeah, absolutely. For sure, that's the asset that you have. We've been doing that case study with Tony Kelsey in Toronto on getting listings. This year was the fifth year of the case study. Ended September this year was the fifth year and what I noticed that happened this year was he had listed homes, and sold them from people in every one of the five years that he'd been doing this, this year.
So people who responded in 2013 sold their house this year. People in 2014, in 2015, '16, '17, and '18. So it was really, it was fascinating to see how all of that, the longevity of it. The value of the asset that you have.
Tibor: Yeah. My marketing is heavily tilted towards a referral based program.
Dean: Yes.
Tibor: That I like pretty much. It is what I do and we have constantly about 65% of our business comes from referrals and repeat business and the same thing we experiencing because we're feeding that referral system, we're feeding with the new clientele coming from the online marketing so we capturing people we don't know and they don't know us. Turning them into clients, then we feed them into that loop, to the referral system and it's producing results.
Dean: How many people do you have in your after unit right now? How many people relationships that you're managing there.
Tibor: Hold on. Let me ask my assistant. She will have a better idea.
Dean: Okay.
Tibor: How many clients we have right now on after unit where we're mailing them everything?
Tibor: About 300.
Dean: Okay, perfect. So when we look at that number. Here's the number that we want to look at. When you look back over the last 12 months, what number of transactions did you do that came from that group of people either repeat business or referral business, but about what number, yeah, how many transactions is that?
Tibor: Just from top of my head, I'm going to say about 40.
Dean: Okay, so when we look at that. That right now that's going to be about higher than 10% less than 15% that you're getting as what we call your return on relationships. So that's a number to watch, so if we look at something like our gold standard. What we're looking for some of your after unit would be that you're getting a 20% annual yield from your relationship portfolio.
So that would mean getting it up over, that would be over 60 transactions from that group of people. That's what we would be looking for as kind of the benchmark here. We look at something like Chuck Charlton is approaching 30% plus of their return on relationship, and so you really start to look at how does all of this come.
How do you orchestrate those referrals? When you look at, if you break that down, and all the information is in the details, Tibor. When you look at your 40 transactions that came from your after unit. If we did a granular analysis on this and we look at each one. Some number of them are going to be repeat transactions. Meaning they already did business with you.
Some of them are going to be direct transactions. Meaning that they just came and bought another house, and then some of them are going to be referrals. Where somebody referred somebody to you. One of the things that's really good to analyze for you as you take out the microscope and lay it all out here. If we're really focusing on optimizing your after unit.
What we want to look at is then take even the referrals that you get and identify were they passive referrals? Meaning somebody just called you up and said hey, you helped my friend Nancy get a house and she raved about you and I wondered if you could help us get a house or you sold our neighbor's house and they can't stop talking about you. We'd love for you to come over and help sell our house.
Those are all passive referrals. They just happen. They call in versus the people who your client calls you and says hey, I was talking to my friend, Nancy, about you and she's going to be buying a house, and you should give her a call. Those would be what we call reactive referrals. And then the real power move, the thing that we really, you can control are what we call the orchestrated referrals where you can say I, one of my favorite things that we do is what I call market maker Monday.
I don't know whether you've heard me talk about that but the idea is that every Monday if you can discipline and get into the habit of thinking through all of the people that you're actually going to be working with this week. So if you say I'm going to be showing townhouses in Riverrun this week. I've got this couple coming from Calgary, and they're looking for a townhouse, we're going to show them something.
That you start now to think, who do I know that lives in those townhouses. One of the very best things that you can do is create a Google map layer of your 300 people so that you could look at a Google map and see on a pin where your top 300 are, so you could zoom in to Riverrun and you could see that maybe you have two clients or two people in your sphere with in Riverrun.
And you could send an email to those people and you say hey Nancy, I'm showing houses this week to a couple from Calgary, and we're going to be looking in Riverrun, but there's only two on the market right now. Have you heard anybody talking about selling. We may be able to match them up with this couple, so you're really getting a high probably orchestration there that that's kind of the thing that you are looking there.
And if you did that, let's say on average, you're going to be working with three or four different people a week, showing houses or going over to see them about selling houses. If you did that every week, and I know you're disciplined because your MarketWatch goes out every week without fail.
But if you imagine that over the next one year if you've got 150 or 200 opportunities where you just took 10 minutes to think through who am I showing, who am I going to see about selling, who do I know that lives immediately in that neighborhood and how can I just send them an email, and let them know that that's what's going on?
Tibor: I heard you talking about this and yeah, I never implemented any of these things. It sounds wonderful.
Dean: That's great. You're just going along happily because the market is doing so well, and yeah. It's great. Yes, Dean, that sounds like a great idea. I should do that. That's funny. But this is the kind of thing that it doesn't, it only takes a little bit of just reminding yourself. That if you get into the habit, and one of the great things to do is anchor it to something that's already happening. Do you have an office meeting or do you have a?
Tibor: Yeah.
Dean: You do? Every week?
Tibor: Every week.
Dean: Do you go to the meeting? Okay, so what I would look at is that immediately after the meeting or before the meeting. And you just ask yourself that question, who am I showing this week, who am I going to see about selling this week, and there's only going to be two or three or four people that are actively that you're doing something with this week to create that sort of urgency around it, and then look at your map, look at the thing that you'd have to do and Diane can help you with this setting up your Google map layer.
Tibor: That would be wonderful, yeah.
Dean: Yeah. We can just export the data from your GoGoAgent, from your database, and then overlay it on a Google map so that it drops a pin where all of your clients live so then you could just zoom into the map and say I'm going to be showing in this neighborhood and this neighborhood and this neighborhood and that's really a great habit to get into. That could be the most profitable in minutes a week that you have. Especially if you just anchor it to your meeting.
I've had offices do this same thing where they build the market maker a habit into the weekly meeting. So that everybody gets to say here's what I'm showing this week or here's what I'm going to see. That way if you've got clients or prospects you can send that email so imagine if in addition to yours, you said to, you hear at the meeting that somebody from your office is showing townhouses in King's Mill that you could send that same thing.
Hey, I just got out of office meeting, and Tony from my office is working, is going to be showing a couple from Alberta, these townhouses this week and they're looking in Riverrun or King's Mill. Have you heard anybody talking about selling in that we may be able to match them up? Just that kind of, that approach to it, anchoring it with something that's already happening, like your weekly meeting or also anchoring it to the process of selecting the homes that you're going to show an individual buyer.
If you're going through, if you're preparing for a buyer appointment and you're saying, okay I want to show them this one, this one, and this one, and then as soon as you've established that those are the ones you're going to show. Before you even close your laptop or your computer to now immediately go to your map, maybe if we go to your map and look on the map and see these are the people there, that you can go and send that email to those people. I guarantee you, you look at that, if you're doing that 150 or 200 times in a year. That's a phenomenal outcome.
Tibor: People had good results with that?
Dean: Absolutely. We've got a forum, in the member's area. If you look in the forum, there's a whole thread called market maker Monday, and all of the examples of what's happened when people have sent those. They put up the email that they send and the response that they get back just as a kind of example for you. Another layer that you can do, are you doing the getting listings mailings as well?
Tibor: No. No. I used to, and so I would tell the area, and I would, thousand homes or so, and I would mail them for like six months and we never got any success with that.
Dean: Right. Now you know what's really interesting is this. You're going to cry when you see this but I just posted up that case study infographic for what happened with Tony, and he over the last five years. He got up now over $800,000 in sales. Has spent $70,000 over that five year period to mail the postcards, but the most interesting thing about it is that he mailed for five months before he got his first closing, his first transaction from it.
But since that time he has done now 14 transactions from people who responded in that first five months over the next five years. So the asset that you have of that, the people who responded. Well, you might be sitting on a goldmine actually if you were to send a nine word email to all the people who responded to the getting listings postcards. If you were just to send an email to them and see are you still considering selling your house? That might be, you might have a goldmine there.
Tibor: We have very low response rate. I was collating. Our response was like 0.2%. The response was extremely low but we're already disciplined. So I have two different areas, that we selected in the target six months each so we gave it a shot for one year, and the response was extremely low. We never got any business out of it. Yeah, so I quit doing it.
Dean: Well, there you go. There's so many, this would be a great thing to look at as a case study too. It could be part of the things that we look at are the turnover rate in an area, and this is what's neat is that I have, I sit and listen to different people because we got people all over the country, all over the world actually now doing the program.
It's funny how when compared to different areas, there's always something that when I look at it, there's always a reason for low response on something. Whether it's a delivery mechanism. Whether people are using to deliver right to them or whether they're using a mail delivery service to do it. What the actual post card looks like if there's any changes to the way the postcard is, even if it's something as simple as putting a logo or any kind of branding on it has an effect on the response and the turnover rate of the area can have an effect as well.
I would look at that as I've got so much evidence that as a, even if you mailed for six months and then continued to mail the newsletters and the follow up materials to the people who responded that over the next six months, 12 months, whatever, that there would be business in there. I'm always looking at how can we multiply money? So over that five years. Tony's gotten a 12 times multiple for every dollar that he spent, he's made $12 on it.
Tibor: Keeps making it.
Dean: Yes, exactly. That's an amazing thing. I like this whole longevity of it. What I was trying to say was now the good news is I've got, we've activated Diane's life. Diane in my office. We activated her real estate license. She was a very successful Keller Williams agent before she came to work with us. She took some time off to be with her kids and all her stuff, and then coming back she wanted to be not in real estate but around real estate.
She was actually one of our money making websites clients, so we knew her, so she came to work with us at GoGoAgent and now we've activated her real estate license, and I get to use that opportunity to do frontline real-time experiments. So we've just launched the getting listings program in about five different neighborhoods here in Winter Haven and we've been doing some micro-targeting with Facebook in addition to postcards and some video ads outside of, on the Facebook platform as well. Just to that micro audience.
She's gone out to see two different people right now already who are going to be selling their house in the next couple months here. So it's all, it's nice to be able to document it and see it all happen right here in Winter Haven so I can keep track of everything and document it for everybody.
Tibor: Very good, Dean. This has two really good ideas here.
Dean: I think it's all part of it. I think you've got that, what are you most excited about? Do you think you could something in our market maker?
Tibor: These two ideas about the instant open house. I think we're going to implement it immediately, and optimizing referral program definitely. Google map overview and yeah, I can do that. This is doable.
Dean: These are great, and then I would definitely. I would revisit and reestablish yourself in those neighborhoods that you want to get the listings in with the getting listings program.
Tibor: Yeah.
Dean: We've had really great success with just doing the Facebook ads as well to the area. Especially if you got an area of a thousand homes. That we can narrow down to just those specific homes to show the Facebook ads to. That's been a really great.
Tibor: Yeah. I'd like to learn how to do it because we just really simple boosting the posts but I heard about that there is a way how to do it, really specifically target it. I'd like to learn more about this. Is there any podcast that you've done about it?
Dean: Yeah. So I've got videos and we've got a whole. The first post in the forum. Like when you go into the member’s blog, if you click on the forum, the discussion forum. The top post is about the Facebook micro-targeting. So I'm documenting and showing everything that we're doing in there so you can follow along and then there are other people who are doing the same thing so they're showing their results.
It's a wonderland all right there beyond your dashboard that you didn't even realize. You just had been going in looking at your people. Minding your own business.
Tibor: Yeah.
Dean: Here is it.
Tibor: Making a lot of money. No need to do anything. Just sit by the phone.
Dean: That's good. There you've sitting on a goldmine this whole time, eight years.
Tibor: Yeah. It was crazy. There were times I didn't enjoy myself in the business because it was so hectic.
Dean: Yes.
Tibor: In a way I'm happy that this has slowed down.
Dean: Yeah. Take a little break and get everything all set up.
Tibor: Yeah.
Dean: I love it. I think that market maker stuff is really going to be a big difference maker for you. Any one of these things that we talked about, just focus on, is going to make a big different.
Tibor: Yeah. Now to stay in contact with you. You say you have those podcast, so I'm going to go and check those out. Just to learn more.
Dean: Yeah, so we've got, everything for you just is right there on the member blog. So you just click at the top of your dashboard, there's a link to the member blog and that's where everything is. In there, I post up every, all the listing agent lifestyle podcast are out there. All of the GoGoAgent calls that we do. There is a member calls. Those are all recorded and up there and then that forum. There's so much great stuff in there. Yeah. Well I'm glad you're going to get engage. There's so much great opportunity there.
Tibor: Yeah. Well, I have no choice. I have to do something. So I know this stuff works. It just needs to be done.
Dean: That's exactly right.
Tibor: Yeah. Dean, I really appreciate one on one.
Dean: Yeah. I'm glad we got the chance. Now that you're in your downtime here. To put February 22nd and 23rd on the calendar and get you down to Orlando for our GoGoAgent academy, that would be a good thing.
Tibor: Yeah. We had lots of fun last time when we were there with my wife, so yeah, maybe it's time to do it again.
Dean: I think it is. The last weekend in February is no better place to be than Orlando, Florida.
Tibor: Perfect.
Dean: Okay, Tibor.
Tibor: I'll stay in touch with Diane. Okay, I definitely am going to need some help so just tell her that to be patient.
Dean: Yes, absolutely. Absolutely.
Tibor: Let me do some studying and probably by next week I probably will need some help from Diane.
Dean: Awesome. Okay. Perfect.
Tibor: Thank you, Dean, and have a nice weekend.
Dean: You too, I'll talk to you soon. Bye bye.
Tibor: Bye.
Dean: There we have it. Another great episode. So much great action items for Tibor. He's got such a great solid business. He's got lots of great assets of 4000 buyer leads that he's generated over the last few years. Every single week, communicating with those as a pillar of his business. He's already getting great level of transactions in his after unit but you heard us talk about how there's some potential there, even raise that number even higher.
I think we're going to find that deploying some of these strategies is going to make a big difference for him, and so I hope that you got some action items for yourself out of there. If you'd like to see all the things that we were talking about and see how we can help you implement these things. Come on over to GoGoAgent.com and see what it's all about.
You take free trials. It's no credit card required. You could come on in. Stay, look around, get involved, see everything that we're up to, experiment. Put up instant open house site for one of your listings, try an Infobox flyer, generate some leads, all in your 30 days here, and I think that if you give it a try for 30 days, you're going to see that there's so much great stuff that you'll want to continue it at that time. It's only $79 a month so less than $1000 for the whole year to have access to all of these tools that can help you multiply your business, and more importantly live that listing agent lifestyle.
If you want to continue the conversation here, just go to ListingAgentLifestyle.com. You can download a copy of the listing agent lifestyle book and if you'd like to be a guest on the show, just click on the be a guest link and we can get together and build out your listing agent lifestyle plan. That's it for this week. I will talk to you next time.