Today on the podcast, we’re continuing our live mastermind sessions from the Listing Agent Academy we held earlier in the year.
This is a session about multiplying listings and all the things you can do to multiplying the number of transactions you get from each listing you take.
It was great to get with some of the top agents from all over the US and Canada to talk about what’s working for them, and the steps you can take to improve your listing multiplier score.
Links:
GoGoAgent.com
Listing Agent Scorecard
Be a Guest
Transcript: Listing Agent Lifestyle Ep130
Dean: Hello, and welcome to the Listing Agent Lifestyle podcast. My name's Dean, and today we're doing a live session from our Listing Agent Live Academy. And this was a session about multiplying listings with some of the top agents from all over the country, including Canada, to come and talk about all the elements of the listing agent lifestyle. And this session is all about one thing. It's about multiplying the number of transactions that you do from each listing that you take. So, let's go straight to our live mastermind.
Speaker 2: What I'm excited to see is, first of all, does anybody in the room know what their listing multiplier index is currently? Is anybody measuring their listing multiplier index? Yes. Good.
Speaker 3: 1.5.
Speaker 2: 1.5 is what you're at right now. Do you know, Tony off the-
Tony: Not recently... Thanks. Yeah. We're pretty aggressive with the sign calls.
Speaker 2: Yes.
Tony: And the info box flyer. When a call comes in. So I would definitely say it's just over two.
Speaker 2: Okay, perfect. And you've been as high as over three.
Tony: Yeah.
Speaker 2: You know, from-
Tony: When we first started. Yeah.
Speaker 2: Exactly. Very cool. Oh.
Speaker 5: 1.25.
Speaker 2: 1.25. Perfect. Barb. Do you measure that? What's the listing multiplier index. Yeah.
Barb: I mean, no. Kind of.
Speaker 2: Kind of? Oh, that's great.
Barb: I know that my last four transactions I have listed and sold the same, the list of the seller
Speaker 2: And double M is the last four of them. So that's good. Perfect. Okay. That's all good to know of you. You're just tracking that kind of thing yet, right? Okay. I like it. Penny, do you measure yours? 1.5. Okay. Yeah. The 1.5 club over there, Zach, you and I know you don't, it's hard to for your client,
Zach: The listing selling the listing count is one or is that zero?
Speaker 2: No. So there's five opportunities. First is that the listing gets sold, that's one. You sell the listing yourself, that's two. You get a buyer who buys another house, not the seller buying another house that you find another buyer who inquired about this one, but ends up, you worked with them and found them another house instead. The next listing in the neighborhood or another listing, somebody who came to an open house needed to list their house and bought another house. That could be three that came from this one. And a referral from the seller. So there's five opportunities in each one.
Zach: So like in the short run, ours is probably 1.25, over the longer run. It's probably closer to two, or
Speaker 2: Like you're saying that sometimes these, but then we move that we account for them in your after unit as your return on relationship. So wherever, all we're talking about is running your listing multiplier index while it's in that last 10 listings. Right? So, as long as you get the activity I'm going. Zach, I think an easy way for you to get tracking on that would be to incentivize it. That's certainly one way, if there was any benefit for the agents tracking the extra transactions that came from their listing, they would be much more inclined to.
Speaker 8: It's really, the buy-side is difficult to track because the buyer agents don't usually source their business. If it comes through my CRM, then I could certainly determine where the buyer came from. That's just too much, but there's another there's another way of getting one more piece of business and that's a great divorce that ends up buying two more properties.
Speaker 2: Oh, absolutely. Yeah. Yeah. That's perfect. Right?
Speaker 8: One of my specialties.
Speaker 2: I like it. That's cool. Yeah. Who else has measuring? Ron, where are we at now?
Ron: 3.1.
Speaker 2: Hey, back up over three. Good. Cause he was at three. And then remember you had one drop-off that brought your average down.
Ron: Yeah, Totally brought me down, but back-up to threes. Yeah.
Speaker 2: So 3.1 clubhouse leader. He's just over two right now. He's not. Yeah, yeah. That's awesome. Lance, do you measure?
Lance: 1.4
Speaker 2: 1.4. How about you guys?
Speaker 11: So my sample size is small one year with seven. I sold that one, sold four out of the two others for something. So I don't know the math, but that one was pretty good.
Speaker 2: That's good.
Speaker 12: We're about 1.5.
Speaker 2: Okay. Yeah.
Speaker 12: 1.5 or 1.6
Speaker 2: Yeah. What's about what, typical, if you're doing any kind of activity that's probably about what you can expect, but now you look at it and you think this is a valuable thing.
It's worth focusing on, because all this extra stuff that's coming from it is, A competition proof, right? You're the only one who has that listing. So a lot of these opportunities that you have are exclusive to you. You're the only one that can put an info box flyer in front of that house. You're the only one who can send just listed or just sold cards. You're the only one with the relationship with that seller and wanting to get the word out to their top 150. You're the only one with that seller who has a personal relationship with some of the people in that neighborhood to transfer their trust in you, to the neighbors that they know by name around there. You're the only one that can hold it open, if you want it to. You're the only one that can run a Facebook ad about that specific house. There's so many benefits of being a listing agent that you can get to multiply these things.
So what I love is this idea of coming into this division of your business with a real intention and purpose for getting your listing multiplier as high as you can. I just want you to do the math when you start to think out loud about this. So, if you said in the average area, Eric, how much is typical listing side commission for you in your marketplace there?
Yeah. Dollar amount,
Speaker 13: $13,000 for, I don't know everybody, but that's fully us.
Speaker 2: Right.
So if we say at 13,000, and you said you're probably at 1.4 or something right now.
Speaker 13: Around there. Yeah.
Speaker 2: Yeah. Right.
Speaker 13: I haven't counted it, like some of these guys.
Speaker 2: I got it. Okay.
So when you look at it though, that if we took the 10 listings time and got 15 extra transaction, even if we bump you up to 1.5 and we round Ron down to three, that 1.15 times 13,000 is $195,000 that your system lost compared to if you were running Ron's system. Right. And so you start to think about that, of what would it be worth? This is where the value is, is to start thinking about investing in capturing that extra amount, rather than deducting from what you currently get as an expense. Like a lot of times people say, "well, we price them right, and it's marked." We don't need to go to the expense of sending just listed cards. We don't have to send just listed, just solds. Right. But the reality is that you've got this opportunity and it only makes sense to do it, right?
Like the baseline things, especially when there's no excuse for it, right. There's no excuse for not doing an info box flyer and an instant open house, bare minimum, at the edge of that. Because those things are, virtually free, right? The opportunity to do them, especially when we can do it with the easy button, just do it for you. All we need is the link to the listing and we can set the whole thing up. That's all you need. And put the info box flyers out. And we already determined that every one of those leads, those buyer leads that you're getting. If you were getting it from Zillow would be $70. If you put one out and you get 10 leads over the course of the 30 days, which I think would be low for what you might get on that, that it's worth $700 worth of leads for you that you got and you adopt them into your market watch every week they're getting the updates of all the things that are coming on the market. You've got the opportunity to communicate with them specifically by email about that house. There's so much cool stuff.
What are the highlights, Ron, of your system that yields 3.1? Let's kind of have a nice inside look at a listing multiplier system that yields 3.1. Walk me through what happens.
Ron: It definitely did not start there. It took a lot of work to get there, but I'm like Tony very aggressive with open houses. It's been a really big one.
So it's the buyers finding another home for the buyers. Also brought an outlook of the neighborhood of getting referrals from the sellers in that area and then also generating other listings. So the idea was when I first heard this, it was to sell a listing as fast as I could, cause then obviously we'll then sell it and then move on, get another one, sell it and move on. And that's kind of how my mentality has been literally throughout my career until I had heard this and I was like, wow, wait a minute. I might be losing some money here.
So really amplifying that and making sure that I'm slowing things down and making sure that the just listed postcards are going out. Making sure that I'm either door knocking or doing open houses in that area to get as many buyers through. Doing the info box flyers. But open houses has been a really big one for me. And then lately really just basically approaching the seller during the listing presentation. If I do a good job and say what I'm going to do, will you refer me and make it so easy for them that I'm showing up with the letters in my hand already of already pre-written in their language. And all we have to do is just send them kind of go from there. So that's been a really big player for me.
Speaker 2: That's awesome. So let's go through a checklist of things that you do. I'm sorry. You're doing the info box flyer.
Ron: You do need info box flyers. Yep. So right away, right when I get the listing I'll go out and buy the domain. So maybe it's 123 main street or whatever the .com is. I'll get a sign writer to go on the actual sign itself as well as the info box flyer. Cause I know some people might not get out of their car. So yes.
Speaker 2: Okay. And then do you have any sense of what like how many leads you might get from an info box or
Ron: It really depends on the listing and the neighborhood. If it's kind of a walkable neighborhood and I might get 30 to 40 leads on that, but something that's a little bit further out, I might only get four or five. So it kinda really depends.
Speaker 2: So just, I want to pause you there for a second. So if we're taking, we've got market value of $70 for leads from Zillow or buyer leads or whatever you're getting. And on one, from going from four or five, which would be $280 or $350 worth of leads to 30 or 40, which could be worth $2,100 of buying them from an online source and you know specifically that they're hyper-interested in exactly that kind of a house. So yeah.
Ron: So taking that information I also subscribed you're showing time, which will actually run down the numbers of how much is showing is actually worth. So I realized, each showing is worth this much money. So once the info box flier, let's say they go to the website, I make it super easy for them to schedule a showing right then and there, I actually take them right to that page. And then obviously if they're working with an agent, set it up through your agent kind of thing, but yeah, that one would be a big one as far as the info box flyer, the sign writer with the URL.
Speaker 2: So, a lot of times people, that's what they'll do. They'll download the... go to the "it's an open house go to", and then sign up for a showing, schedule a showing.
Ron: They'll schedule it. So I have it so that leave your name and email address. And then right after that, within the GoGo system, you can actually trigger it to just go to another landing page, choose your date and time. It'll actually have the preset date and times. I often launched my new listings at an open house. So no showings until Sunday at 11 o'clock or sometimes I'll open it up a little bit earlier. That way I can get as many people. I also advertise the open house to start at a specific time. So, 1:00 PM sharp. I don't put a one to four, whatever the case may be. That way I can get everyone there at the exact same time creates a kind of a mess in the front door. People trying to get in. But it creates that social proof that demand as well.
Speaker 2: Black Friday door busters sale.
Speaker 14: So you don't do one to three on the open houses. You just do one o'clock.
Ron: I just do one o'clock. Yeah. And then I tell the seller, I said, you know we'll end it at four, but if you still see people here drive on by, and I'm going to continue selling your house.
Speaker 14: How do you show that in the MLS or wherever?
Ron: Yeah. So our MLS allows it. So we don't necessarily need an end time to it. Each MLS is different. I've talked to other agents across the nation that say they need an end time, but ours is.
Speaker 2: Yeah. And there's the default thing that we set up within the instant open house in your GoGo agent is to send a message that goes out to people automatically two days after they opted in saying, "Hey, I'm meeting some people this weekend, or I'm showing the house this weekend, would you like to join us?" And that way, when people reply and say, "Oh yeah, I would like to see that. When are you meeting? Or when is it?" Now you're only going, if you know somebody's gonna be there because they've asked for it. Right. So that's how we got the 20 something people at Joe's house with with that email. I'm showing us this weekend, would you like to join us? And we ended up 20 plus people coming through. Cause we said Saturday at one o'clock.
Ron: And once you've got their email address, then obviously you've got a way to communicate with them.
Speaker 2: That's right.
Ron: Put them through a sequence.
Speaker 2: Yes, absolutely.
Barb: Ron are you using showing time and allowing them to set up their own appointment?
Ron: So I'm doing it through the GoGo landing page and then I don't do it through showing time. So I'm not having them actually go to showing time and set it up that way. So it's not communicating with the seller. Just come back to me, myself as the listing agent.
Barb: Okay. I'm thinking -
Ron: No, no. I'm only using showing are you showing time as the model to be able to set up showings through like my MLS, but the reason I mentioned showing time is cause they'll actually allow you to be able to export, to figure out how much each showing is worth. They put a dollar amount to it and that's what triggered my mind like, Oh well, if they're doing it, then I could do this too. And now I know how much showings are worth. So why don't I encourage more showings.
Barb: Okay. Thanks.
Speaker 2: I like that.
That's good. Then what about the just listed and just sold? So you send out the, how many you just listed do you send out? How do you-
Ron: Yeah. So if it's a, and this is actually one of the ways that I'm using to grow the getting listings too. So if it's a new listing in a new neighborhood now turn it into a getting listings campaign and on the back of the, just listed postcard, then running it to that. So I'll do the entire neighborhood.
Speaker 2: Let me see that. Yeah. There's the just listed card. "Do you know what your neighbors at 111814 Lime Street did last night?" But then on the back side we've got the getting listings postcard,
Ron: That's the exact one.
Speaker 2: -offering the things. So this is exactly what you're sending. I've always loved this postcard. I just loved the things about it. So that's good. And passes these around. Yeah. Yeah, of course. That's cool. Oh, sorry. I give you one of each. Yeah, there you go.
So those are all available for us that you just can print them. We prospects plus print and mail specifically to who you're going to. How many, that's what I was just going to ask.
Ron: Yeah, So I'll do the neighborhood. So instead of doing a hundred in there, it might be a neighborhood of 500 and then I'm sending off 500 of those. If it's in an area that maybe it doesn't have any, it's not in a neighborhood, maybe it's in a rural area. Then obviously it's cut down as far as how many I'm sending. I'll just do a two mile radius around it.
Speaker 2: Yeah. Now what's that?
Speaker 15: What are your thoughts about moving the price off? I'm all my market.
Speaker 2: Can you leave the price off? He's asking the latest price on the things. Yeah. I've always been someone who put the price on things. That way they know when they're going that they're interested beyond me just beating them with the price. So they know what the price is, they go now, they want the rest of the information. That's what I look at as the the way that we approach it that way. So I look at those now as an amazing opportunity that only you have, you're the only one who can do this because you're the only one with that listing and it makes a big difference.
It's like really capitalizing on all this stuff. And when you show the sellers, what you're doing, they're always super excited about it. They've never seen anything like this. They'll go, "Oh, that's funny." Like the whole the way people do it and you're doing it in a way that shows them. One of the ideas that we had on a GoGo agent call was this idea of the strategy session of getting together with your sellers, once the marketing is in place and then having a strategy session that kind of lays it out like a war room. I was sharing with Ron about getting the satellite view, like plat map and laying it all out on the table, like a war room. Ron's got one, maybe talk about what you've got there because it's so exciting to see.
Ron: My brother's an architect. So when you had talked about this, I could see how you could just roll this thing out. So I called up my brother and I said, "Hey, let's print one of these off, see what ends up happening with it?" So I did one last month. I don't have any results, so to speak, to share on it yet, but the seller, I could just tell by their body language that they were like, "Whoa, what is this guy doing?" They were serious about it. And then that just started so many conversations, like John over there and his wife babysit our kids, this person we go to a meeting with this person.
Dean: Can you open Wharf show what this looks like on the -
So imagine you're rolling this out, or unfolding it as you're at a seller's house on the dining room table, and there's an aerial view of their house and you're looking down on it and you've got little post-it dots or things that you're saying to them. So you're going from the property out, how we're going to get the word out all around. The closest thing, the best thing we have are our allies here and some of the people, you know some of these people, so we can enlist them to help us get the word out. And we look at the things and say, who do you know, like who are the neighbors that you're friendly with here? And they can point at the thing. "Well, there's John and Susan, and that Sally are there and that's Johnny's mother, it's an it right there."
And you start to think about, this the first time they've probably seen that big laid out in front of them. They're the satellite view of their house. And it shows them, if you're taking progressive different altitudes where you're showing the immediate neighborhood and you were showing me one in the neighborhood where a house is located on something is going to make a big difference in how the perception is, right? Like if somebody, when I grew up, I'll show you one here. This will be an easy way to illustrate it. Let's go to Google maps.
Ron: Yeah. Dean, while you're doing that, when I showed up with this, I also pre-printed letters that would come from them. So from them, obviously ghost written by me, but to come from them, knowing that they would know these neighbors and I could just have them sign those letters and just put them in an envelope right then and there, and then get those out that way. Now I'm getting introduced to their neighbors or the sign even goes up. So, yeah.
Dean: Right. Yeah. When you start looking at that stuff, what was I doing? Oh, I was doing my neighborhood. Okay. So let's go I'll show, let's go to
Ron: So, the one I have here is in black and white, but we printed it in color. Now that I've had some success with it, I'll probably brand this and then possibly even put it in a FedEx tube and send it as a pre-listing packet kind of situation. So, I mean, there's a lot of uses that could come from this.
Dean: So you look at the situation here right now, where if you look at where I grew up, I grew up at 22 Greystone, which is right here. Now when I look at the neighborhood where I grew up this street right here, Del Rex is a feeder road, like a neighborhood feeder. It goes all the way through. And then all these Del, Crescents and Drives and everything come off of that. So Greystone Crescent is a Crescent like that. And when I look at it that if you see the perspective here, that you can see how basically as far as your eye can see, I knew all of these people, right? Like I know who they are because we were out playing in the neighborhood. And our parents knew the people there. But where you look at it that this side of Greystone Crescent for my entire life, this may as well have been Alabama.
I never went over here because we came in and out on Del Rex. And this was our side here. There's no reason for, that would be the long way to go around to get back to Del Rex. There's nowhere else to go, but through there to get to Greystone. Now, when I look at that, that dynamic is a lot of what's happening with your sellers. If you show them, their street odds are that they probably know these people and maybe they know the people immediately behind, because they're just saying that maybe somebody in 22 Greystone allegedly would hop the fence to go to school that way, because there was the school and these people may have had some conversation with the parents of the kid who lived at 22 Greystone could happen. I'm not saying it did, but what a silly way to plan a neighborhood?There was my school, there was my house. I would have to go all the way out here, all the way there, all the way down there. Or I could hop this little fence and be there right now. So, that was all I was saying. It didn't make sense.
And so when you look at it, going with the people that have a relationship, like you're saying sending the personal note to those people is like, "Hey Penny, we're putting our house on the market. Here's the info we're listed with Ron Reed. He's going to be doing an open house on Saturday. He's wanted you to come by before, he's going to meet the people in the neighborhood before the actual open house. If you want to pop by and take a look, here's some card or some info to give to somebody. If you hear anybody thinking about moving in the neighborhood." All of that stuff is really great. That goes, did I miss what you did, You share what you actually sent to?
Ron: Yeah, I didn't bring a copy of what was sent, but it was just a small little letter. And then I put it in more of an invitation envelope. So not like a business envelope with smaller one beige color that they would open and then had them actually write the name of it on there. So yeah, I would be happy to share results on the forum once I get some in on this.
Dean: How many of the people do they typically know? Have you seen like what?
Ron: Yeah. And this particular one was six. So they had six. I had actually brought 10 thinking. I didn't really know how many people they would know, but it wasn't more than 10 because they didn't have that many, but they knew six individually and they said that they would probably end up talking with those people anyway, just because, they just run into them because what they're mowing the lawn or whatever.
Dean: Right. Exactly. And that's the kind of thing. So you get that level now you're getting the sellers involved, right? Like now it feels like they're on the team that they're here, they're doing their part too. We're mapping this out. Now you zoom out. And so now here's what we're going to send to everybody. Like when I look at it, if I were sending just listed this whole street, plus this street, this street and the half of this one, all the way to here were all built by the builder. So all of the homes in this area would all be the same floor plans of the thing. On the other side, like just over here, this is a complete... I talk about this as Alabama, this may as well be Alaska over there. We didn't have any relationship to them because they go, excuse me, the other way.
So it wouldn't make sense. It wouldn't have the relevance to send a just listed card to this neighborhood because those houses were smaller houses, a different neighborhood. So we send it to the like homes like that. We wouldn't have some frame of reference for what we're talking about. And that's probably 300 or 400 homes that would all fit in that thing. That's who we would send the just listed to. Now, when you look at Greystone as a info box flyer hub, what you're really getting is the people who are driving by here. It'd be a very limited thing. You wouldn't get a lot of like traffic by this compared to, if I had this house listed on Del Rex where this is a busy street, that gets a lot more traffic. So we would always do something like using the directional sign. So you could see people going down there too, but wherever you are, you're gonna get more. We want to see what the traffic could be. Yeah.
Ron: I expect that this will increase my listing multiplier even more so goal is to get it to 3.5 and then obviously beyond that, and this would be something because my idea is get those letters out. And then when I go to invite people to the open house, then they already know me. "Oh, you must be Ron." And then kind of go from there. And that way it introduces me to some of the neighbors, I'm not sure if that will fit into those 10 listings in that amount of time, but I'm sure it'll just continue to grow regardless if it doesn't matter.
Dean: That's awesome. That's pretty exciting. Are the sellers pretty excited, like to go along with this?
Ron: Absolutely. Yeah. And so in this particular one also, I've already got it under contract at this point and just listen to it. It's just as our market, many everybody else too. But that idea of checking in with them to see what, how have you done this week? I tried that on this one in crickets when I first asked the question. I think they were a little embarrassed. But obviously at this point it's under contract. So I was hoping for that next call to be like, how have you done it, have them share.
Dean: Because then when you get the habit of every week, we talk about the strategy of a weekly check-in call with the sellers to update them on what's been going on. Here's the showings we've had. Here's the feedback we had. Here's the market activity. Here's what we've got marketing wise going on. We had seven info box leads, we've got three people coming to the open house this weekend, we got this many leads on the Facebook ad and then asking them, how did you do this week? And then letting them as their opportunity because we've positioned it in the beginning that they're on the team too, by giving them a JPEG of the info box flyer as a picture to have on their phone so that when they run into people or as a note, what a great thing to do is set up a note where you can have the all the info about the house with a link to your 24 hour instant open house about it, so that people can give that to somebody who they run into that's thinking about selling.
Barb: So Dean, I have a question. Can we talk about the easy button now using Ron's system? What part can we hire Diane or push the easy button to get help with this?
Dean: So the main things that we're doing, any of the things that I've shared with you, we can do. The info box flyer, the just listed, the instant open house landing page, all of that can be completely set up. We want it so that literally you just forward the link to your new listing.
Well, if you've got the pictures already up on your MLS or on your company's site, we can take the pictures from there. But if you don't have the pictures on MLS, you just forward the pictures and the info about the house and it all gets set up. So you kind of divide together but we get the the URL and set that up and pointed for you, everything, making it as easy as possible for you, and that means that we also then inside set up the autoresponder for the things. So everybody, when a lead comes through your instant open house, they're automatically put into your database, flagged with instant open house, flagged with the address of the property. So now you, what kind of house they're interested in, you know? Yeah.
And that's a really cool thing when you start building now that database of buyer inquiries like that, it's kind of a cool thing, that's the foundation for your market watch email every week. How big is your list of buyers that you have from all these lead generation?
Ron: Well over a thousand. It's pretty deep how many buyer leads I've generated from this campaigns? The other thing that I've noticed with buyers is probably a lot of the same with agents in here too, is buyers want to know about houses before they hit the market because of such low inventory. I'm constantly being told, "How do we learn about these before they hit the market?" Funny you ask, silent market. It just all layers very easily into each other. The other thing was sellers too. I learned this one early in my career, but the idea that like pregnant women notice other pregnant women, and it's the same thing with sellers. As you're going through this process of selling your home, you're going to be hyper aware of real estate conversations. You'd be out to dinner and hear someone talking about real estate and you just, your ears are park up. So obviously throughout that transaction, I make them aware that they're going to hear that and then give them tools to be able to help me help them as they're selling as well.
Dean: Yeah. Your reticular activator, that's what that's called
Speaker 16: Another way of doing listing multiplier that I've worked with a few listings have been, I had a listing that was some more like hunting property that was, that had a cabin on it that was turning into a residence. Didn't really have a good address. And, and even though there was address, you could find it. I did not buy the domain name for it, but I put a rider on the sign that just said, message "Wow" to the phone number. And so I can leverage that rider multiple times and just have the the message that it comes back as a recording or a link to that specific one to still the open house, online version of it without having to buy the domain name. And one that I knew would not be on the market long at all because of the price point and that in our market, it was like, I'm not going to go buy a domain name for that listing. And let's just use something that could be a specific code for that. So I had a couple of riders made with a couple of different code words for the new message.
Dean: One of the things I'm very excited about the resurgence of our, that the QR codes that, I was excited about them when they first came out in 2011, the potential of them. But then it was such a hassle because you had to have a special app and reader and nobody was really doing it. They didn't get traction, but just recently I found out that all the smartphones now are preloaded with that right in the camera. So all you need to do is point your camera at it. And it automatically activates it. Does anybody have an Android phone? Who's got Android. That's what I'm just curious about with... it does, it does work. You have a Google one or a... you have a Motorola, but I mean, is that okay? And is all the same, so there's only two operating systems, right? Yeah. Okay. There's only one. Yeah. I'm with you. I don't know why they still make other phones.
Jeff: You mentioned the QR codes and is everything is talking about trying to go to video and stuff on Facebook, trying to do a weekly market update, a snapshot on that day of just what's available in our market. So this last letter that I mailed out of to my getting listings, a monthly report on the bottom of the letter, I put a QR code on there. That was a direct link back to the video that I did for that week. So now they can begin to get to know me because they get to see me, they get to hear me. And so it's just try to see if I can generate them. So when they are ready to call, they are more likely to call me because they got to see me or they're likely to decide they don't want to call me because they got to see,
Dean: Oh, and you got them to open it in Facebook too, pixelate.
Jeff: Currently available for sale in DeSoto County. Hi, I'm Jeff, the DeSoto home guy with exp Realty. And I'm here for your weekly market update for what's going on in DeSoto County. Those houses have been on the market for an average, 117 days at an average price of a little over $295,400. Now let's take a look at those that have been on the market for four months or less. In total there's 335 of them on average at 59 days at a price of $283,000.
So I do one of those a week for Shelby County, Tennessee, Memphis, and for the DeSoto County where I am, because I'm in both States.
Dean: Look at this set. So beautiful and it's perfect.
Jeff: It changes different. And it's about a minute, maybe a minute 10 or 15, just something really brief. And I actually got somebody that said, "Hey, I'm here looking at a house. I've got cash and I'm ready to buy now. When can you show me some stuff?" So I showed them last weekend.
Dean: You got that great pastorally voice.
Jeff: But using the QR code, attaching that with a mini chat bot, Facebook page, the pixels, all that stuff, and leveraging the getting listings just to get them to hopefully like me a little bit more.
Dean: Absolutely. Can you try that with your Android, just to see if it's that easy on the thing. That's the hiccups I've had in like trying people with these have been on an Android.
Speaker 18: We did a beta test with two Androids over here, and I've got a Google pixel and he got it. His is a Motorola. We pulled up QR code here on, I just, I created one and we hold it up and it reads it automatically.
Dean: So all three did?
Speaker 18: Yeah, it did. First, I created a URL and it just typed in a dummy URL on a QR code generator. And it read it as texts the first time, but I X that out and it came back as a URL and I hit it and went right to the browser.
Dean: That's so great.
Speaker 18: It went right to the browser.
Dean: So here's what we're doing with this.
Speaker 18: It's cool.
Dean: It's like, so this what's that?
Not on the rotary dial phone. Yeah. Operator get me Klondike 55-32.
Oh, that's funny.
Operator connect me to the Colonnade. Yeah. What we're working on now is very exciting with my postcard guys. We're looking at creating digital variable QR codes where we can have a QR code that is specific for this person. Who's getting the card. So just like we put an individualized address, we can mail a postcard with the QR code on it. And as soon as somebody activates it we'll know that John Jones at 22 Greystone activated the QR code without him even having to opt in or do anything else. So it's...
Yeah, exactly. That's the whole thing, so easy. But what a great thing for mailing in both things, where you don't know whether somebody is... I was thinking about all these other uses for it as well, where you're mailing and then somebody can click the QR code and everything imagine. It's like being able to send a video postcard, right? Like you're sending the thing and all they do is point their camera to it. And it'll activate the video. And by sending them to the Facebook thing, you're pixeling them on that too. It's fantastic.
Speaker 18: So iPhones do this automatically.
Dean: Yeah. Okay. And all phones do it now.
Speaker 18: Now we know that all the phones do it.
Dean: We've tested it with all the Androids as well. So I love it. And the instruction, all we needed to say was what were the words that you used in the thing? Yeah. Use your phone's camera to watch this week's DeSoto County market minute. That's really easy. I love that. How many can see yourself using something like that? Yeah. I think that's going to be a cool thing.