Today on the Listing Agent Lifestyle podcast we're going to talk about something that could be a really powerful lead generation, and lead conversion tool for you. We’re talking about a book.

There's nothing more revered in our society as an authority figure than someone who has written a book. It's gone on for centuries. We even have Government sponsored buildings that are filled with books where we go, and in hushed tones take in the knowledge that’s collected.

That gives us an advantage. When you can package information that YOU have, specialized knowledge that you bring together and format as a book, it goes such a long way in helping people putting down their skepticism and accepting what you are putting out as an authority.

We’ve used this in many different ways. We have books we use as lead generation tools. We have a book called How to Sell Your House for Top Dollar Fast that we use in our Getting Listings program. One of the very first things I did as a Realtor was to package up information about where I lived, Halton Hills into a guide for people who were moving to the area. They could gather up all the information they would need to know, and discover what they could get for their money in Halton Hills. Penny Alpert, who you may remember from an earlier episode has just finished her book called Stop Your Foreclosure. A great way to identify and help anybody going through that process.

You're going to really enjoy thinking through this process of what could be a book title you could use for your lead generation, lead conversion book or a specialized niche type of book for your, for your business.

I'm going to let you listen in on a book title workshop I did for our 90-Minute Book clients. You’re really going to get a lot out of it, and I hope it stimulates some ideas for you, so you can really use this great tool for your business.

Today on the Listing Agent Lifestyle podcast we've got a special treat for you. We have a conversation with Daymond John from Shark Tank, and Daymond is a really a great advocate for using your brain, your ingenuity and your creativity over money. 

Joe Polish and I had a great conversation with Daymond on our I Love Marketing podcast and he is one of these guys who really looks at the power of broke, and I love that framing of it as a superpower.

One of the questions people always asked me is, 'What do you do if you don't have a lot of money to spend on postcards or direct mail campaigns or buying leads? How do you get started?' and I think there's a lot of great insight to that, in this conversation with Daymond. 

I think really fits with what we're talking about on our Listing Agent Lifestyle journey here.

Looking for opportunities to be a Market Maker is one of the last remaining secrets to real estate. As the information becomes more available, the difference you can make is in your connections, and your ability to link buyers and sellers.

On today's Listing Agent Lifestyle podcast we're talking with Nate Brill from Surprise, Arizona.

Nate works in an area called Surprise Farms and we had a great conversation about Getting Listings in Surprise Farm and also about Finding Buyers so he can be a Market Maker in that area.

I really enjoy these kinds of conversations because we get to talk about the longevity of these campaigns and the most important thing; which is being able to connect people with what they really want. Buyers for their home.

Today on the Listing Agent Lifestyle we're talking with Wendy Bell from Ottawa, Canada, and Wendy is both a broker of a Keller Williams office in Ottawa with 160 agents, and she's also as her personal production business that she works with her sister.

So that gives a neat opportunity here to talk about both scales and we had a really great conversation going through each of the Listing Agent Lifestyle elements, starting with her top 150 or in her case, the top 180 she has with her sister, and we calculated her return on relationship and how we can bring that number up.

Then we talked about the whole philosophically different approach to Getting Listings and what I really see as the last information advantage we have as real estate agents and the opportunity available for us.

I really enjoyed this conversation. We covered a lot of ground and I think you're going to get a lot out of it.

Today on the Listing Agent Lifestyle podcast I'm calling to you live from Amsterdam. It's our lunch break at the Breakthrough Blueprint event and I realized I hadn't recorded the intro for today's podcast, so I'm doing it right here, live, just for you!

So today we've got another live session from our Gogo Agent Academy in February, and this will wrap up the Academy so you'll get to hear us talk about the dream come true Listing Agent Lifestyle, and the steps you can take to get there.

I also want you to set aside the 8th & 9th September for our Gogo Agent, Listing Agent Lifestyle Summit in Toronto.

We've got some really great speakers lined up including Brendan Burchard, JP Sears and Jim Kwik and Jj Virgin speaking on the first day, and then we're going to focus on all the lifestyle elements that we talk about here, on day 2.

At the Academy in February, we talked about all the business things and this is going to be an opportunity for us to talk about the lifestyle elements and go really deep on those.

I'd love it if you could join us 8th & 9th September. Save the date, and I'm going to send you out all the information about it shortly, but in the meantime, enjoy today's episode.

Today on the Listing Agent Lifestyle podcast we've got another live session for you from our Gogo Agent Academy earlier this year.

This time we're talking about the fifth element of our Listing Agent Lifestyle, finding buyers.

We had a really great conversation about the evolution of what worked 20 years ago to find buyers, and what are the most important thing to do right now to find the buyers that are going to help you build a listing centric business, and ensure your success going into the future.

This is a long one, an hour and a half for you, but lots of great stuff and I think you're gonna really enjoy it.

Today on the Listing Agent Lifestyle podcast we're going back to another live session from our GogoAgent Academy in Florida earlier this year, and we're talking more about converting leads.

This has been an amazing transformation for people who really understand the value of the long-term follow-up with leads you're generating now.

It's not enough just to convert the ones that are ready to go right now. The real value is in being able to maintain a relationship with the people who are going to be ready in 90 days, 6 months or 12 months.

We talked about some really great strategies to get to that point, and there are a lot of examples here for you today.

It’s easy to underestimate long-term results, and how your experience of a program improves your returns as you become better able to automate or systematize steps along the way.

Today on the Listing Agent Lifestyle Podcast we're talking with Penny Alper from New York state.

Penny has been in our world since the very beginning. I mean, I've known her as long as we've been working with real estate agents, all the way back to meeting her at a Main Event with Joe Stump, back in early 90’s!

She's an enthusiastic executor and one of the things she's really been focused on is implementing the Getting Listings program. She's gone through a lot of starts and stops over the years and has now got to a consistent level with everything happening on auto pilot, without her having to think about it.

We had a great conversation about longevity, systemizing and investing in the Listing Agent Lifestyle mindsets.

I love talking with Penny and I think you're going to get a lot out of the conversation.

Being ready to commit to your success puts you in a great position. Especially when you find a plan that works.

Today on the Listing Agent Lifestyle Podcast we're talking with Chase McGough from the Dallas, Fort Worth area. Chase is a newer real estate agent, a young guy and he's really got such a great attitude that will set him up to build a strong foundation, based on the things we're talking about here in the Listing Agent Lifestyle.

In this conversation we talk about laying the foundation with his top 150. The people who know, like and trust him already. We then talked about Getting Listings and really, how to build on an area with 600 homes and plan to expand and dominate larger areas. We really touched on all the foundational elements of the Listing Agent Lifestyle.

I think you're really going to enjoy Chase’s energy, and I think we're going to have a lot of great success stories coming from the work he’s doing over the next 12 months, 24 months.

I hope this episode speaks to you if you're in a similar situation. If you're one or two years in, and are ready to get things to take off. 

Today on the Listing Agent Lifestyle podcast we're going to go back to our GoGoAgent Academy we held in Orlando earlier this year for a live session. We had such a great conversation, this is actually going to be a two-parter talking about converting leads.

If you remember, converting leads is one of the primary elements of the Listing Agent Lifestyle and we talk about the long-term conversion value of leads. How much a bundle of a hundred leads you have today, is worth over the next 30, 60, 90 days, along with how much it's worth in one year, two years and even more.

I think you're going to love some of these stories as people at the academy have had some amazing conversion experiences and you're going to enjoy the approach we take to converting leads. It’s not about hammering people, jumping on them or beating them into submission to buy homes right now. Once you understand that the people who are going to buy homes, want to buy homes, and it's just that maybe they're not ready to buy a home right now, on your timeline, it becomes much easier.

People do things on their own timeline, so we're going to talk about some really great ways to maintain your relationship with someone without chasing people off, but instead attracting them to you, so when they're ready, they contact you.

So here we go with part one, and then next week we'll have part two.