Ep046: Strong foundations

Today on the Listing Agent Lifestyle podcast, we're continuing with the second in our six months to six figures series with LJ Lewis, talking about getting all the top 150 people he knows together. The people who know him like him, and trust him, with the aim of encouraging and really program them, so that whenever they hear a conversations about real estate they know exactly what to do.

We'll also talk about gathering up, and identifying the areas where we're going to focus on Getting Listings.

Both of these are core elements in applying the Listing Agent Lifestyle, and the foundations of success.

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Ep045: Six months to six figures

Today on the Listing Agent Lifestyle podcast we're going to start a series that I recorded with LJ Lewis from St George, Utah.

LJ, at the time we recorded this was a brand new real estate agent, and we had some great conversations about how to get going and get started as a real estate agent without having to resort to cold calling and traditional prospecting and door knocking. All the soul crushing things we wanted to avoid.

We recorded a series of calls under the umbrella of six months to six figures, focusing on the approach we would take as a new agent, but knowing, everything I've learnt applying real estate marketing for the last 30 years. I think you're really going to enjoy it.

This is episode one of the series we’ll do for the next few weeks and I think if you’re either a brand new agent who’s looking to really get things going or you’re an agent where your business depends on you doing the manual prospecting, there is a lot of actionable ideas here for you.

We really focus on avoiding the things that create that hamster wheel like approach and instead look to do more things that are attractive, and actually get people to call you!

One of the things about everything I do with the Listing Agent Lifestyle approach is this idea that my phone only accepts incoming calls! So I'm looking all the time to figure out how can I get sellers to call me when they're ready to sell? How can I get buyers to call me? How can I get my clients to call me when they've been talking with someone that I should meet and be able to help.

So I think this could be a turning point for you over these next few episodes, and I'm anxious to hear all about your insights and breakthroughs as we're going.

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Ep044: Daniel Inman

Today on the Listing Agent Lifestyle podcast we're talking with Daniel Inman from up in the coastal areas of Virginia.

Daniel's a newer real estate agent. He served in the military, then trained as an engineer, but realized he didn't want to go down that corporate route and wanted to do something more entrepreneurial, so he chose real estate as his vehicle.

It's been really interesting to watch his development, and see everything unfold here as he's establishing all the tools, habits, and systems to create a Listing Agent Lifestyle approach to building his business.

We got to talk about all five of the business elements of the Listing Agent Lifestyle, and the lifestyle elements of daily joy, abundant time, and financial peace. I appreciate Daniel's transparency about his thinking process and about how he's going about it, and I think most people will be able to see themselves somewhere in this situation.

If that is you, and you're in a situation where, like me and Daniel, you just find the thought of a business that requires you to chase people and manually prospect every day, to be soul crushing, then you're in the right place. I wrote the whole Listing Agent Lifestyle book for you.

Once I discovered how marketing could create a systemic approach to a business, a relationship based approach, the whole world opened up and it changed everything.

So, enjoy this episode. There is a lot to take away in this one.

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Ep043: Tibor Bogdan

On the Listing Agent Lifestyle podcast today we're talking with Tibor Bogdan from British Columbia, Canada. Tibor and I have known each other for almost 10 years now and I love his enthusiasm, his energy, and his approach to business.

He's a very successful agent. The market in British Columbia has been very buoyant over the last 10 years, and everything has been falling into place. It's almost too easy. All he had to do was list the property and right away you'd have offers with prices going up. But now, the market has slowed down and he's got time to look around and say, 'Oh, what do I need to do to now to get things rolling again?'

We had a great conversation and focused on a couple of things. First, his current listings, and what he could do to multiply those listings using our Instant Open House approach (really focusing on all the listing multipliers). Second, we talked about his after unit and orchestrating referrals, specifically using a Market Maker Monday strategy.

I think you're going to enjoy this episode. There are lots of actionable steps.

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Ep042: Dan Sullivan

Today on the Listing Agent Lifestyle podcast we've got a special treat. I just got back from Toronto where we had our first GoGoAgent summit.

We had a great two days with Brendon Burchard, JP Sears, Arlene Dickinson, and our second day was our real estate summit, where we had Dan Sullivan join us and Sally Hogshead. So what you're going to listen to today, is a conversation with Dan Sullivan that's very similar to the podcasts that we do called the Joy of Procrastination.

Dan has a wonderful way of reframing procrastination as a super-power which it really is, and we've been having a great conversation about it for almost two years.

I think you're going to enjoy this and if you're one of the approximately 7 billion procrastinators on the planet... you can go to JoyofProcrastination.com to find out more.

But this is all part of our Listing Agent Lifestyle, the experience of abundant time, and we have a really great conversation with some great feedback from some of the people in the audience, all real estate agents.

So don't procrastinate, and enjoy this episode.

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Ep041: Henri Cousineau

Today on the Listing Agent Lifestyle podcast we’re talking with Monsieur Henri Cousineau, from Montreal. Henri’s a real estate broker focused on leasing office space in the Montreal market.

He's been a realtor for a very long time and online since 2000! We talked about some of the evolution during that time, and focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is in getting people, once they come to his site, to leave their name and their email address.

We focused on that because from there, he's really got a great business dialed in and has been very successful in helping people once he’s able to be in contact with them.

This is a really good episode with a lot of transferable takeaways. You're going to enjoy it.

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Ep040: Jesse Desjardins

Today on the Listing Agent Lifestyle podcast we have a different kind of episode because I'm calling in live, from Sydney Australia, and I'm here with Jesse Dejardin. 

Now, normally when we do a Listing Agent Lifestyle episode, we're talking with another real estate agent, and we're looking to figure out a plan for them to go through all of the Listing Agent Lifestyle elements, but that's not what we're going to do today because we have an expert in the house. 

Let me build a little background here. I've known Jesse for half of his life! He came to work with me as a young, bright-eyed, entrepreneurial go-getter, but listen to what's happened since then. We worked together for several years, and when he left, he moved over to Australia and became the social media and advocacy manager for Tourism Australia. Essentially the marketing agency for the government of Australia. He's now their global manager for social and content, looking after all the organizations operations and when it comes to social and content.

Impressive right! Jesse went on to become one of the 10 most influential people in travel, and just to put that in context, that ranking had him sandwiched between the CEO of Uber and the CEO of American Airlines.

He turned around their social media, and particularly the facebook page of Tourism Australia and made it the number one travel destination in the world, so my idea for our conversation today is to pick his brains and imagine he's coming back to Winter Haven, Florida and I was going to appoint him the global ambassador for my real estate business in there.

Knowing what he know's and what he learned from everything he did for Tourism Australia, what would he do in Winter Haven to build a really amazing outcome for a real estate business.

This is a great episode, lots of take-away actions, and you're going to get a lot out of Jesse's insights.

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Ep039: Jeffrey Higgins

On the Listing Agent Lifestyle podcast today we're talking with Jeffrey Higgins from Beverly Hills, Michigan, and Jeffrey is a now a pure residential real estate agent having been a commercial real estate agent for several years.

He's just getting started in an area, and running his Getting Listings program to establish himself in a new, targeted neighborhood.

We talked a lot about this whole idea of selecting an area. How to choose the area, and how to parlay your beginning into something that can grow with the profits you make from the early transactions. 

This was a great conversations, and we talked a little about the psychology of why the offers we make in the Getting Listings program are so responsive.

Jeffrey is an idea guy just like me, and he likes to take something that's supposed to be a turnkey solution, and use that as a jumping off point for even bigger results.

I appreciate Jeffrey being able to share, because we can use his story to talk about how we all work through the beginning stages of getting established, before looking at Finding Buyers for the listings you're going to get as a result of the Getting Listings program.

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Ep038: Siyamak Sasani

On the Listing Agent Lifestyle podcast today we're talking with Siyamak Sasani from Ottawa, Canada. We had a really great conversation, and I knew it was going to be a great conversation when it started... "Dean, I want you to treat me like a blank sheet of paper and write the plan for me"!

Siyamak's a newer agent within the last couple of years. He's in a great market, he's a very personable guy and he's got lots of great business experiences. He has all the confidence in the world. He's already had some success, so he's off to a good start.

We talked about how to establish his Getting Listings program, plan his listing multipliers and we focused on orchestrating referrals from his top 150.

He's a guy who understands, as a businessman, he has to prepare for the growth of his business and he can't be the one cog that is running the whole show. So establishing the proper support, the proper help, and the systems that are going to help with his growth.

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Ep037: Amplify your authority

Today on the Listing Agent Lifestyle podcast we're going to talk about something that could be a really powerful lead generation, and lead conversion tool for you. We’re talking about a book.

There's nothing more revered in our society as an authority figure than someone who has written a book. It's gone on for centuries. We even have Government sponsored buildings that are filled with books where we go, and in hushed tones take in the knowledge that’s collected.

That gives us an advantage. When you can package information that YOU have, specialized knowledge that you bring together and format as a book, it goes such a long way in helping people putting down their skepticism and accepting what you are putting out as an authority.

We’ve used this in many different ways. We have books we use as lead generation tools. We have a book called How to Sell Your House for Top Dollar Fast that we use in our Getting Listings program. One of the very first things I did as a Realtor was to package up information about where I lived, Halton Hills into a guide for people who were moving to the area. They could gather up all the information they would need to know, and discover what they could get for their money in Halton Hills. Penny Alpert, who you may remember from an earlier episode has just finished her book called Stop Your Foreclosure. A great way to identify and help anybody going through that process.

You're going to really enjoy thinking through this process of what could be a book title you could use for your lead generation, lead conversion book or a specialized niche type of book for your, for your business.

I'm going to let you listen in on a book title workshop I did for our 90-Minute Book clients. You’re really going to get a lot out of it, and I hope it stimulates some ideas for you, so you can really use this great tool for your business.

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