Today on the Listing Agent Lifestyle podcast we're talking with Miguel Mendez from Colorado.
You've heard me talking about choosing categories, target markets like lakefront homes, townhouses or ocean front condos, something you can use to find buyers without having to have any listings.
It's a subtle change, but it's something that once you really grasp the magic of it, allows you to create a great way to enter a new market even if you don't have any listings yet.
If you can start building a supply of potential buyers, a portfolio of people who are looking for lakefront homes or ocean front homes, you're a long way ahead of your competitors.
When you go and talk to someone about selling their house, you've got an opportunity now to say "I started looking for the buyer for your house 180 days ago". You can show them the type of marketing you've been doing and the list of people you've already generated. People looking for a home just like theirs.
So keep that in mind as you listen in to this conversation with Miguel.
Transcript: Listing Agent Lifestyle Ep054